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	<title>Something Creative Marketing</title>
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	<link>http://somethingcreativemarketing.com</link>
	<description>Evaluate then innovate. Marketing and Social Media Marketing is what we do...</description>
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		<title>Podcast Interview with Shel Holtz</title>
		<link>http://somethingcreativemarketing.com/?p=189</link>
		<comments>http://somethingcreativemarketing.com/?p=189#comments</comments>
		<pubDate>Tue, 13 Jul 2010 19:35:29 +0000</pubDate>
		<dc:creator>jcohen</dc:creator>
				<category><![CDATA[integrated marketing plans]]></category>

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		<description><![CDATA[We were lucky enough to be interviewed by Shel Holtz for a podcast for his blog, For Immediate Release. The interview highlights the social media work we did with Uni-ball and explains some of the philosophy behind the campaign and initiative. Check out the podcast and let us know what you think!
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		<title>Social Media is a Revolution</title>
		<link>http://somethingcreativemarketing.com/?p=152</link>
		<comments>http://somethingcreativemarketing.com/?p=152#comments</comments>
		<pubDate>Wed, 21 Apr 2010 20:04:11 +0000</pubDate>
		<dc:creator>jcohen</dc:creator>
				<category><![CDATA[integrated marketing plans]]></category>

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		<description><![CDATA[This is an update to an older video&#8230;and completely worth the watch!

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		<title>Opinions! Opinions!</title>
		<link>http://somethingcreativemarketing.com/?p=113</link>
		<comments>http://somethingcreativemarketing.com/?p=113#comments</comments>
		<pubDate>Thu, 18 Feb 2010 00:08:12 +0000</pubDate>
		<dc:creator>jcohen</dc:creator>
				<category><![CDATA[Yelp]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[yelp.com]]></category>

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		<description><![CDATA[Rate and Review sites are becoming more and more important in consumer decision making (it&#8217;s a fact).
Check out my most recent blog post &#8220;In My Opinion&#8221; for SocialMediaMarketing.com 
How important are others&#8217; opinions to you?
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		<title>eMarketer Posts Social Media Usage and Projections</title>
		<link>http://somethingcreativemarketing.com/?p=98</link>
		<comments>http://somethingcreativemarketing.com/?p=98#comments</comments>
		<pubDate>Wed, 26 Aug 2009 18:08:58 +0000</pubDate>
		<dc:creator>jcohen</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social networking]]></category>

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		<description><![CDATA[The eMarketer report published today indicates 59% of brand marketers are currently using social media as a component of their marketing efforts and the 12 month projected increase brings that number up to 82%!]]></description>
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		<title>Putting the &#8220;Social&#8221; back into &#8220;Social&#8221; Media</title>
		<link>http://somethingcreativemarketing.com/?p=75</link>
		<comments>http://somethingcreativemarketing.com/?p=75#comments</comments>
		<pubDate>Wed, 19 Aug 2009 13:32:52 +0000</pubDate>
		<dc:creator>jcohen</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[So social media is about being social—no surprise there, right?
Wrong if you are hanging out in this “social media space” not knowing what to do and simply maintaining a one-way Twitter or Facebook account.
Social media is as much about being proactive as being reactive.
In regard to Twitter, the key to maintaining a successful account people [...]]]></description>
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