Long gone are the days when we sat and waited for our dial-up Internet to connect. Enter the world if instant communication and knowledge through the use of cell phones. The advancement of cell phone technology allows people to stay connect with the world around them at all times. Businesses tapped into this trend with the creation of mobile marketing to stay connected with their consumers and expand their brands. Mobile marketing is a direct form of marketing where companies can create an open line of communication with their customers make each experience personal. With mobile marketing customers can access the company and its brand anytime, anywhere.

Mobile Marketing Trends

Mobile Websites
It used to be that if you weren’t on the web, you didn’t exist. Now if you aren’t on the “mobile” web, you don’t exist. Mobile sites are a great tool for any company so customers don’t have to go to the nearest computer, they can access the website from their phone. Customers can look up inventory, get contact information, or order a product from their phone in the matter of minutes.

Text Messaging Marketing
Short Message Service (SMS) is a great way for companies to instantly connect one-on-one with their customers. SMS is the most commonly used wireless data service because every phone can receive and send SMS messages whether it is a Smartphone or the standard cell phone. Through SMS messaging, companies can send their customers promo codes, daily specials and discounts.

Mobile Advertising
Mobile advertising is a growing trend among advertisers and a way to reach out to new demographic for selling and promoting. Game downloads on cell phones are rapidly increasing and advertisers have tapped into into this new market by integrating company ads and banners throughout the games.

Geo-Location
Geo-location is the latest way to for companies to market toward their target audience at an instant, in a specific place. Not only do Smartphones have the capability to “check in” their location, companies are now able to send coupons and discounts through the phones GPS. When a customer walks by a store with GPS activated, that store can pick up the signal and send a message directly to the phone with deals and specials the customer would otherwise not know about.

QR Codes
Quick Response Codes are a simple and easy way for customers to obtain information about a company or product. QR Codes can be placed in a variety of places such as posters, billboards, business cards, and in store promotions. There are several different downloadable QR Codes applications available for Smartphones. The customer can then scan the code, which takes them directly to the company’s assigned link.

All those are five mobile trends you need to know